Attachment for advertising display cases



June 10, 1958 E. w. FLIEDERJ 2,8 7,

ATTACHMENT FOR ADVERTISING DISPLAY CASES Filed A ril 19, 1955 ATTACHMENT non ADVERTISING DISPLAY CASES Emil w. Flieder, Canby, Minn.

Application April 19, 1955, Serial No. 502,272

2 Claims. (CI. 40-16) This invention relates to apparatus for holding advertising display posters and the like.

It is desirable when advertising through the media of display posters to change these posters at frequent intervals as in the case of advertising for motion pictures which are changed several times each week. Apparatus which is now known for the purpose of holding advertising display posters are inconvenient to use for several reasons. One of these reasons is that the posters may not be readily and easily inserted into the apparatus for holding them, and in addition the posters cannot easily be taken out of such apparatus. When more than one poster is held by the apparatus it is frequently difficult to manually grip the top poster to take it out in order for the poster beneath it to be seen and displayed.

An object of my invention is to provide a new and improved device for use in advertising display cases and the like for holding a plurality of advertising display posters in such a manner that the top poster being displayed may be readily and easily removed in order that the next poster beneath the top one may be displayed.

Another object of my invention is to provide a novel device of extremely simple construction and operation for use in advertising display cases and the like for holding aplurality of display posters.

A further object of my invention is the provision of a new device for holding advertising display posters which permits the posters to be readily and easily inserted therein.

These and other objects and advantages of my invention will more fully appear from the following description made in connection with the accompanying drawings wherein like reference characters refer to the same parts throughout the several views and in which:

Fig. 1 is a front elevation view of the invention shown with a plurality of display posters therein;

Fig. 2 is a section view taken on a substantially horizontal plane at 2-2 of Fig. 1; and

Fig. 3 is a detail section view taken on a vertical plane substantially at 33 of Fig. 1 with portions of the device broken away to permit use of a large scale.

The invention consists in an attachment for use in advertising display cases and the like and includes a rigid frame member or panel which may be constructed of any suitable material such as hardboard or wood. A plurality of retaining plates 11, 12, 13, 14, and 16 are provided for defining a plurality of generally upright and elongated grooves or channels 17 and 18. Plate 14 is spaced from the panel 10 by a spacing element 19, and plates 15 and 16 are respectively separated from plates'14 and 15 by spacing elements 20 and 21. Plate 11 is spaced from the frame member 10 by means of a spacer 22 and the retaining plates 12 and 13 are respectively disposed in overlying relation with plate 11 and are spaced from plates 11 and 12 respectively by means of spacers 23 and 24. The spacers and the plates thereby define inwardly opening and opposed channels, the front surface of panel nite States Patent 0 ice 10 defining one side wall of one of the channels in each of the two sets of channels.

As is best shown in Fig. 3, each of the plates has an inwardly and upwardly turned hook at the lower end thereof. The hooks 14a, 15a, 16a of the plates 14,15 and 16 are shown in Fig. 3. The hooks partially close the grooves of channels adjacent thereto and are adapted to support advertising cards P therein. The lower ends of the plates are disposed in staggered relation relative to each other with the lower end of the outermost plates being disposed above the lower ends of the other plates, and with the lower ends of the innermost plates 11 and 14 being disposed below the lower ends of the other plates.

When the invention is attached in an advertising display case so that the chanels are disposed in upstanding relation, advertising display posters or cards may be easily and readily inserted into the device. An enlarged slot is effectively provided adjacent the lower end of each of the channels defined by the retaining plates and the top edge of an advertising poster may be placed against the lower end of one of the plates, substantially as shown in dotted position B of one of the posters which is shown placed against the lower end of retaining plate 14a. The poster may then be readily and easily moved upwardly with its opposite edges retained in the corresponding opposed grooves or channels and the lower end of the poster may be readily and easily inserted into the upwardly opening hooks to be securely held therein. It should be noted that a poster may be put into any of the channels of the attachment device even though a poster is held in the outermost channels thereof. There is no interfering of one poster with the other while the posters are being inserted into the device. Because of the manner in which the lower ends of the plates are staggered, there is a very minimum of difiiculty in putting the top edge of the poster into the right grooves.

When the top poster in the device has been displayed for a period of time, it may be readily and easily removed so as to display the second poster. The staggered relationship of the poster-supporting hooks at the lower ends of the plates also provides a staggered relationship of the upper edges of the advertising posters and the top poster may be easily and readily manually gripped for removing it without any interference from the other posters held by the device. 'The second poster may thereafter be removed in the same fashion as the first poster, by gripping the upper edge thereof and pulling it out the top without any interference from the poster remaining.

It should be seen that I have provided a new and improved device for holding a plurality of advertising display posters or cards which is of extremely simple and inexpensive construction and operation and which is adapted to receive the posters for ready and easy insertion thereof and which is also adapted to hold the posters in such a manner that when it is desired to grip'one of the posters to remove it, the other posters will not interfere with the handling of the poster to be removed.

It will, of course, be understood that various changes may be made in the form, detail, arrangement and proportion of the parts without departing from the scope of my invention which consists of the matter described herein and set forth in the appended claims.

What is claimed is:

l. A device for holding advertising display posters, comprising a frame member, a plurality of upstanding and elongated retainer plates having lower ends and being grouped into two sets, said plates in each of said sets being secured to said frame member in spaced and overlying relation with respect to each other to define a plurality of open-ended grooves therebetween, said sets of Patented June 10, 1958 plates being arranged in spaced relation with each other with the grooves thereof being disposed in spaced and opposed relation for receiving and carrying such display posters, the lower end of each plate being spaced upwardly from the lower end of the plate underlying the same and the lower ends of said plates having hooks thereon for supporting the edge of such a poster adjacent theretowithout closing the adjacent groove, the upper ends of the grooves also being open and at elevations similar with each other to permit the upper edges of the posters to extend upwardly therefrom different distances whereby display posters of similar sizes may be inserted into the grooves adjacent the lower end of said plates and be guided by an underlying plate relative to the groove, and the outermost display poster from the frame memher may be manually gripped at the upper edge thereof without interference of the underlying poster.

7 2. A device for holding and permitting advertising display posters to be quickly and easily inserted and removed, comprising an upright frame plate, first channeldefining means secured to the frame plate and defining a first pair of spaced upstanding and opposed channels having open upper and lower ends and also having outer channel walls spaced from the frame plate, a second channel-defining means secured to the frame plate and defining a second pair of spaced upstanding and opposed channels overlying said first pair of channels and having open upper and lower ends and also having outer channel walls with lower ends spaced upwardly from the lower ends of the first outer channel walls, and means on the lower ends of said channel walls for supporting the lower edges of posters in the corresponding channels, whereby posters of similar sizes may be inserted into the channels at the lower ends of the same and be guided upwardly therein and be retained in staggered relation with respect to each other to facilitate manual gripping of the individual posters at their upper edges for removal from the device.

References Cited in the file of this patent UNITED STATES PATENTS 226,474 Baker Apr. 13, 1880 e 658,158 Millen Sept. 18, 1900 1,199,419 Rand Sept. 26, 1916 2,527,900 Warmath Oct. 31, 1950 FOREIGN PATENTS 23,113 Great Britain Nov. 28, 1894 

